Like mother, like daughter

Like mother, like daughter

A fact you may not know about Umé Studio is that the founders are mother Mireille and daughter Elise Bak. In the spirit of Mother's Day, we wanted to tell you a little more about this story!

 Like mother, like daughter, this dream duo shares a visionary mind that wants nothing more than to create. Their lives have always existed around new ideas, designing, styling, and art. And so, the time had come to create a place where all their favourite things came together. With a theme in mind: hope and connection, inspired by the Japanese Umé (plum) tree. It symbolizes hope, the first flower to bloom while the winter air still bites.

 Mireille and Elise created a place where fashion, art, and consciousness come together. The duo strives to create more circularity in the fashion industry. This is realized by giving pre-loved items from a selected group of creative influencers a second life. With this concept, they bring a new innovative twist to the current fashion industry. Next to this collection, Elise curates vintage pieces to add to the studio's collection. She also creates  textural artworks that are made with leftover materials. This creates a beautiful contrast of art: inspired by nature and materials that would be otherwise thrown away. 

A little tip from this powerful mother and daughter duo is to give your mom, this mother's day, a timeless piece. Luckily, we have the most beautiful brands in store that are carefully curated, pre-loved and in beautiful condition. What better than to give a conscious gift that completes the circle?


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